|
|
Analysis of the internal environment of a selected company
MACHOVÁ, Martina
The main goal of the bachelor thesis was to evaluate the current situation with help of selected internal analyses. Based on the findings, possible changes to maintain or improve its market position were suggested.A SWOT analysis was compiled. Based on the results of the analysis, it was recommended to use its strengths to eliminate threats. Two strategies that should lead to profitability in the following periods were suggested.
|
|
|
Competitive advantage
Marešová, Anežka ; Tichá, Ivana (advisor) ; Jiří , Jiří (referee)
The thesis deals with the competitiv eadvantage of the company PROGRAMM s.r.o. The theoretical part containsthe basic terms such as competitive advantage, competitiveness, strategy and more. Furthermore, itcontainscompetitor analysis, situation alanalysis, analysis of internal and external environment, marketing mix and SWOT analysis.
The practical part contains the situation alanalysis of the company PROGRAMM s.r.o. including analysis of the internal environment, marketing mix of the company and the analysis of external environment. Furthermore, the marketing research and analysis of the biggest competitor, the company KVADOS, a.s. has been done. Theresults are summed up with a SWOT analysis and the competitive advantages of the company PROGRAMM s.r.o. are defined. The weaknesses of the company are defined and possiblesolutions are suggestedprimarilyfocused on marketing in order to gainanotheradvantages and benefit from them.
|
|
|
Analysis of the internal environment of a selected company
GARDOŠ, Marian
The aim of this work is to assess the current situation of the selected firm through analysis of the internal environment. Based on the findings, I will propose an optimal strategy for the company to improve its strengths and eliminate weaknesses. The internal business environment was evaluated by analysis of resources and competencies in various functional areas. According to the structure and activities of the enterprise, the following functional areas were evaluated: finance, marketing and human resources. Using the SWOT method, I laid out the main strengths and weaknesses, opportunities and threats, which then became the basis for choosing the appropriate corporate strategy.
|
|
| |
|
|
The organisation and process management in the tourism company
POLÁKOVÁ, Lucie
The aim of the thesis is the evaluation of the organisation and process management of services in chosen company aimed for the tourism and suggestion of relevant changes of these services in favour of improvement of the prosperity and continuity of the business. Chosen company has been analysed between 2007 and 2008. The company has been analysed globally, in term of corporation finance, in term of marketing and engineering management and in term of external and internal environment of the company. Recommendations have been based on this analyses. These recommendations would improve method of operation of this company in term of long term objectives.
|
guest ::
